3) Preserve consistency throughout all written collateral: Think of the examples above. You would not count on to listen to the identical voice in the event you walked into both companies. The subtle, gentle, considerate servers’ voice that strengthens your restaurant’s elegant model cannot be interchanged with the gritty, road-smart, charismatic salespeople on the ground of your skate store. And you wouldn’t find the identical tone within the written materials or the corporate web site, both.
One of many widespread mistakes small companies do is to design their websites themselves to avoid hiring an expert web design company. Web designing …